This campaign was aimed at driving traffic to the annual HKBPE (Hong Kong Brands and Products Expo). We leveraged the opportunity to increase our Facebook fan base. An ad hoc app was developed to benefit us both ways. A iPhone4S lucky draw formed the incentive for web users to visit the Expo and make purchases. Concurrently, Expo visitors were invited to enroll via the app and invite their friends to join our Facebook page to win additional cash prizes.

Brand's InnerShine gives you youthful skin, which was a perfect tie-in with the recent blockbuster "You are the Apple of my Eye". Riding on the theme of nostalgia, we invited users to share their youthful love stories, with the top voted story winning a trip to Taiwan where the movie was shot.

This drove brand awareness in a timely and relevant manner, created a boost in consumer-generated content, and most importantly, left a memorable, warm and fuzzy feeling in all our hearts.

Brand’s has a long heritage established from the 1820s, with a focus on natural ingredients to help maintain health. We launched the Brand’s Facebook Page in October 2011 and developed its first Facebook app with the aim of building our database of fans.

In line with our product proposition of increasing mental alertness, our app had users tricking their friends by superimposing a mascot’s head onto their friends’ profile pictures. The user with the most friends tricked won an iPad2, while the user with the most number of Likes won an iPod Touch.

InnerShine is a beauty/skincare product under the Brand’s brand, targeted at females aged 20-35. To communicate our product benefits of anti-aging skin repair, we developed an app that would return our users’ appearance to their childhood state.

Users were to upload 1 recent picture and 1 childhood picture. The recent picture would be enhanced with special effects for a glowing, radiant finish to match the childhood picture. The user with the most Likes was rewarded with a $200 Sogo cash coupon and a 14-day IBGE free trial.

Bioderma is a popular skincare brand in Hong Kong, with several cleansing and moisturizing products, including make-up remover. This app was developed to maintain brand awareness and increase our fans’ involvement with the brand. Users had to watch a 30-second product video, answer a question, and share their comments after using it.

Cigna is an insurance company, for which we developed an app to capture marketing leads. The mechanics were simple: users were required to complete a survey on healthy living and their lifestyles, to win an array of random prizes including coupons for UA, Starbucks, and Ajisan, just to name a few.

We helped launch the Brand’s InnerShine Facebook page, at about the same time as the Food Expo in July 2011. As our client was hosting a booth in that expo, it was an opportunity to leverage social media to promote visits to their booth, and drive immediate interaction with our product and brand.

Users simply had to take a photo with the Aimee Chan model at the booth, upload it, and gather as many Likes as possible. The top 50 users with the most Liked photos were rewarded with a 14-day Pre&Pro trial.

Genki Sushi is a popular sushi outlet in Hong Kong. We were tasked to build brand awareness, capture new fans, and drive interaction between the fans and the brand. We came up with a simple yet engaging campaign.

First we had very interesting Sushi Men mascots randomly posted on the streets. Our users had to take a photo of them and upload it to Facebook. The 200 fastest entries won a 1-year Genki Sushi membership.

We helped Brand’s InnerShine revamp their minisite, with 2 supporting goals in mind. First, it was to promote their new product, the Brand’s InnerShine Acai Berry Drink. Second, it had to integrate with multiple promotional channels to strengthen the brand’s image.

Our solution was to highlight product testimonials up front, on the homepage. With Facebook integration, this instantly invited comments, which amplified our word-of-mouth efforts. The minisite was also optimized for tablets and smartphones to cater to mobile users, and reinforcing this was an immediate push to download the Brand’s InnerShine iTunes App.

As part of our social media rollout plan, this app was just one of many steps in acquiring new fans and leads. Users were required to watch a 30-second video introducing an Elyze treatment programme, then answer a question to be rewarded with a free trial.

NeoStrata manufactures skincare products that counter signs of aging and treat dermatological conditions. To increase brand awareness and engage fans, we launched an app that celebrated users’ real feedback. Users were invited to share their comments on NeoStrata products, and the top 10 users with the most Liked comments won a set.

In collaboration with our Singapore office, we developed an iPad sales app to make it easier for Direct Sales staff to pitch credit cards to customers.

A slick interface presents an intuitive process for pitching: lifestyle profiles, card selector, key benefits, and recommender and comparison tools. A Ready Credit PayLite calculator also lets customers see their savings, bundled with a quick application that’s ready in 1 hour – all designed to streamline conversions and close sales.

LG launched its next-generation 3D SmartTV in Malaysia in May. Based on the idea that LG’s smart technology produced sharper, focused images, we developed a memory game that tested players’ focus. It ran from 27 April – 16 May 2011 as a pre-launch campaign, enticing participants to win a SmartTV unit.

A campaign to drive awareness for Simmons' new retail store at The ONE, a Tsim Sha Tsui mall in Hong Kong. A simple app posed the question "Where is the store located?", with prizes that included a silk duvet, Beautyrest Head & Neck Care 2 pillows, and buy-1-free-1 coupons. We garnered much positive response, with many sincere thank-you messages left by our fans.

Being an anti-aging and skincare brand, we designed Bicelle’s website for optimum focus on product shots and minimal supporting copy. Built from scratch with a forward-thinking approach, the simple interface and intuitive navigation allows it to be adapted seamlessly for mobiles and iPads.

We developed an app for Reenex to increase leads within its Facebook consumer base, by highlighting its revolutionary “Koolburst” technology. Built in a question and answer format, the app allowed users who answered correctly to win cash coupons, while educating them of the science behind Koolburst that stimulates collagen as a natural anti-aging solution.

From 3 – 20 March 2011, we helped Elyze, a local brand for a regenerative health programme, raise awareness for their expansion as well as capture new leads. The campaign was a quiz in guessing Elyze’s new store location for a cash coupon – although simple, it proved to be a very effective means to captivating our target audience.

To engage with Restylane’s social network audience, we manage their Facebook Page. In a bid to boost fan count, we launched a simple survey in the form of an app, to great success. With just 3 simple questions, lasting a period of 22 days, we achieved quite substantial results.

We manage a family of websites for Wyndham Hotel Group in the APAC region (Wyndham, Ramada, maintenance, SEO and SEM). The White Label project was conceived to localize these sites.

With specific initiatives including support for input of Chinese characters and allowing UnionPay, the payment method of choice, we have tailored the sites to better cater to our Chinese market’s needs. 3 other sites are in progress at this point in time.

In view of a brand such as Nikon, we took a more visual approach to revamp the previous incarnation, which was unnecessarily text-heavy. The Nikon sites now feature a homepage dominated by large images, an intuitive, clutter-free layout, easily searchable products and a clear content architecture. All in all, a contemporary website driven by user-friendliness.

Another Facebook Page we maintain is for Simmons Hong Kong, for whom we’ve also launched a fan recruitment drive. To this end, we proposed a contest to win a state-of-the-art Italian pillow, the Beautyrest® Head & Neck Care 2.

Then we developed a fun game, which rewarded the top 10 scorers and the top 10 recruiters. This resulted in a hilarious 14 days for our users – both current and new – frantically throwing virtual pillows at each other.

An online-only launch of the Volvo C30, a new 'hot hatch' targeted at yuppies and affluent young professionals - a segment traditionally outside of Volvo's established customer base. The campaign aimed to drive visitors to the Volvo showroom as well as generate requests for test drives

Raise awareness of every possible way HSBC could help customers in realizing their aspirations through its financial expertise and wealth management products and services.