Splash Marketing Group (Hong Kong) – Tel: +852 3749 7822 – Online marketing specialists, website design & revamps, loyalty marketing, email marketing, search engine optimization (SEO)

Splash Marketing Group

Objective

An online-only launch of the Volvo C30, a new 'hot hatch' targeted at yuppies and affluent young professionals - a segment traditionally outside of Volvo's established customer base. The campaign aimed to drive visitors to the Volvo showroom as well as generate requests for test drives

Volvo C30 Express Yourself Microsite

Summary of campaign

Leveraging on Volvo's European TV campaign entitled Love It. Hate It. Express Yourself. To generate discussion, we built a website designed to get people talking.

Volvo C30 Visitors to the site were encouraged to record on video and upload to the site their comments about the C30. These were then posted completely raw and unedited. They could then participate in the discussion through polls, forums, and vote for their favourite videos, as well as to refer friends to the site. In return, they were offered a chance to own the car for a weekend.

Campaign results

•	Achieved 30% of the annual sales target within 3 weeks of site launch
•	Microsite contributed 25% of all traffic to the Volvo showroom during the campaign period with no other offline support
•	Microsite attracted more traffic than the main Volvo Singapore website (Hitwise Traffic Analysis, March 2007)
•	A total of 330 requests for test drives, brochures, and instant messaging requests, correlating well with the number of showroom visits generated

BEST OF WEBSITE DESIGN WINNER 2007

Winner of Step Design Award 2007 - Best of Web Annual

STEP inside design and Dynamic Graphics

http://www.stepinsidedesign.com

http://www.dynamicgraphics.com

Johnson & Johnson (Clean & Clear) FAVOURITE FRIENDSHIP MOMENT Campaign

Objective

•	Launch Johnson & Johnson's Clean & Clear product range.
•	Acquire prospects, gather data, and target the teen demographic for brand awareness and affinity.

Johnson & Johnson (Clean & Clear) FAVOURITE FRIENDSHIP MOMENT Campaign

Summary of campaign

Based upon the insight that teens are a closely networked group with close circles of friends who share common interests, we launched Favourite Friendship Moment in early August to run till 30 November 2007.

Visitors were encouraged to post photographs of favourite friendship moments shared with their best friend/s online for a chance to win travel vouchers and makeovers for themselves and their friends.

Winners were judged based on the chemistry between the subjects in the photo, as well as on the photo caption.

The site also integrates an education and product awareness element, to inform visitors about skin care, debunk myths, and introduce the product range.

In addition, participants and visitors are encouraged to interact through polls, vote for their favourite photos, as well as refer friends to the site to redeem free product samples.

Campaign results

To date, response to the campaign has been more than satisfactory. Vanessa Johari, Johnson & Johnson's Brand Manager of Clean & Clear said, "I'm very happy with the response garnered so far, especially with the number of referrals and online votes received. The quality of the photos and captions submitted has been excellent and the entrants fall exactly within the target audience."

Objective

•	Overcome the challenge of presenting the Volvo V70 and XC70 to a segment of the population that was not ordinarily included in Volvo's target market.
•	Drive traffic to the Volvo showroom as well as achieve sales of both vehicles.

Volvo V70 & XC70 HIT IT WITH YOUR BEST SPORT Banner Campaign

Summary of campaign

An expandable banner was created to allow users to select bulky sports equipment to throw at a Volvo V70/XC70 with the tagline '.handles any sport you throw at it.' They could then submit an online form to arrange for a test drive or download a brochure.

Banners were placed on news, motoring and sporting sites to target the segment of the population who are outdoor sports enthusiasts who would typically require a vehicle with enough space to easily transport bulky gear - ideal audiences for the Volvo campaign.

Game players who visited the showroom were offered a chance in a lucky draw to win a piece of sporting equipment carefully selected to appeal to the target segment. They consisted of a mountain bike, wakeboarding boards and bindings and sailing lessons worth up to $5,000.

Campaign results

•	Traffic from Singapore users to the Volvo Global site jumped from a rank of 119 to 20 in the 'Automotive > Manufacturers' category.
•	Both the Volvo V70 and XC70 contributed to 20% of the total traffic to the showroom, a three to four-fold jump in the level of interest for the car.
•	In addition, over 3,000 games were downloaded during the same period.

Objective

•	Raise awareness of every possible way HSBC could help customers in realizing their aspirations through its financial expertise and wealth management products and services.

HSBC DREAM CENTRAL Campaign

Summary of campaign

The HSBC Dreams Central website complemented the bank's main event - a two-day programme to showcase the HSBC Wall of Dreams - a visually stunning 17m long display of thousands of dreams sent in by Singaporeans.

The public was encouraged to submit their dreams to HSBC either online at the HSBC Dreams Central website or at any HSBC branch. The website was an online representation of the Wall of Dreams that allowed users to browse and view other dreams that had been submitted. Every dream submitted lit up immediately on the online Wall of Dreams, and users could click on any to read what others' dreams were. They could also search for the dreams they submitted by entering their NRIC number.

Users who submitted their dreams stood a chance to win $50,000 to get them started on realising their dreams.

Campaign results

•	* 4166 submissions received online, of which 3784 were unique submissions.

Objective

BP Singapore needed a flash presentation to showcase the milestones and achievements of the Integrated Supply & Trading (Eastern Hemisphere) division and tasked us to develop it. The challenges of creating an interesting story of all the achievements within a 2 minute timeframe was an exciting challenge.

BP Singapore Flash Presentation

Using photographs captured of the various events and achievements, agency built a timeline of the entire journey which was warmly received by the client.

and Davey Awards!

•	Jan09
•	Dec08
•	Nov08
More

•	The 2008 W3 Awards
•	The 2008 Davey Awards
•	The 2008 14th Annual Communicator Awards
•	Top 50 Agencies
•	The 2007 W3 awards
•	Step into Design

	Contact us
	+852 3749 7822
	+852 3749 7823
	Suite 1008 Prosperity Millennia Plaza 663 King's Road Quarry Bay Hong Kong

Singapore | Shanghai | Vietnam

® 2009 Splash Marketing Group. All rights reserved.
Splash Marketing Group is part of 8Rewardsroad.com Pte Ltd.