We approach web design following the KISS method - Keep It Simple, Stupid.

We make it a point to understand who your target customers are, and most importantly, what you want your website design to help you do.

We also make it a point to ensure your website searches well, but more on that in Search Engine Marketing / Search Engine Optimisation
 
 
Background

HSBC Singapore's original website fared poorly in content organisation and user experience, primarily due to outdated needs-based navigation structure and poorly designed webpage templates.



Objective

Revamp the website to address the key concerns and to align with the new global branding guidelines. A key objective is to make the website more hardworking by generating tangible business results.



Mechanics

We undertook a rigorous process to review overseas and local consumer and corporate banking websites to identify best practices. In addition, we researched customers' surfing behaviour in banking sites to generate insights on how the content should be organised.



Results

Based on the insights of the research, we

• revamped the navigation structure and site map by adopting customers' frame of reference with
• product-based navigation
• developed new templates with improved user experience and ease of navigation
• incorporated call-to-action that drive customers towards tangible business results

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• Jan09
• Dec08
• Nov08
More
• The 2008 W3 Awards
• The 2008 Davey Awards
• The 2008 14th Annual Communicator Awards
• Top 50 Agencies
• The 2007 W3 awards
• Step into Design
Contact us
+852 3590 8146
+852 3590 2963
Suite 1204
Kwai Hung Holdings Centre
89 King’s Road
North Point
Hong Kong
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